The California Consumer Privacy Act (CCPA) is being refined by Sacramento as its January 1, 2020, effective date nears, and its little brother “do not sell” law, SB 220, goes into effect in Nevada on October 1, 2019. This alert provides links to updates on these laws and how to prepare for them. Other information is available at our U.S. Consumer Privacy and the CCPA page.
WHAT DOES ‘DO NOT SELL’ MEAN IN NEVADA?
What does “do not sell” mean in Nevada, what businesses and data are covered information, and what does an operator have to do if it does not sell covered information? Answers to these questions and more are available here.
WHICH 2019 CCPA AMENDMENTS PASSED THE LEGISLATURE?
What obligations will businesses have in January for employee and business-to-business communications data, and what will be delayed by a year? Who will have to register with the state as a data broker? What other changes have been passed by the Legislature and sent to the governor to sign or veto, and when is the deadline for his doing so? Find out here.
HOW IS THE DIGITAL ADVERTISING INDUSTRY DEALING WITH DO NOT SELL?
Having lost an amendment effort in the Legislature and losing confidence that the regulations will remove digital advertising ecosystem data transfers from the definition of “sale,” the Internet Advertising Bureau (IAB) has developed the policy guidelines for a signal-based system to apply CCPA sale opt-out to the digital advertising industry. The technical details are being developed by the IAB Tech Lab. Click here for more information.
FREQUENTLY ASKED QUESTIONS ABOUT CCPA AND SB 220
You can find answers to the most frequently asked questions we encounter about the CCPA and other states’ and federal efforts to regulate consumer privacy in the U.S. here.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
