eMarketer.com reported "that more than 60% of respondents thought the technology was "creepy""...that was used in..."tracking buying habits, and alerting sales people to shoppers' preferences and previous purchases as soon as they enter stores." The March 7, 2019 article entitled "Facial Recognition Brings Opportunity ... and Privacy Concerns" included these comments:

Regulators and advocacy groups have also voiced opposition.

Lawmakers haven't needed encouragement to begin regulating the technology; in February, San Francisco became the first US city to impose a ban on the use of facial recognition by government agencies.

Washington state Sen. Reuven Carlyle proposed a bill to require companies that make facial recognition tech to obtain consumer consent, and notify those consumers when they walk into a store or access a website where it's in use.

What do you think?

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.