United States:
Chapter 3: The CMO
03 April 2018
Kramer Levin Naftalis & Frankel LLP
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Chief Marketing and Business Development Officer Jennifer Manton
co-authored a chapter in the book "Evolving Roles in the Law
Firm C-Suites," published by ARK Group in 2018. Jennifer's
chapter "Chapter 3: The CMO," examines her view on how
the management structure of law firms has changed and how it may
continue to evolve.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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