Kerri Ruttenberg, a Jones Day partner and the best-selling author of Images with Impact: Design and Use of Winning Trial Visuals, covers practical tips for creating effective images, talks about why it's important to ask "what's the point?," and describes how the "Understand/Believe/Remember" strategy can be key to influencing juries and other audiences.

Podcast: Play in new window | Download

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.