June 16, 2017, saw the publication of the Regulation of the European Parliament and of the Council (EU) 2017/1001 of June 14, 2017, on the European Union trademark (OJEU L 154 of 16.06.2017), which is de facto the uniform text of Regulation No. 207/2009 as amended as a result of Regulation No. 2015/2424. The new regulation entered into force 20 days after being published in the Official Journal of the European Union and will apply starting October 1, 2017. The publication of the new regulation is the result of a legal reform of trademarks in the EU. Because Regulation No. 207/2009 was amended significantly several times, for the sake of clarity and comprehensibility, the provisions have been unified. The provisions of Regulation 2017/1001 are identical with those that were introduced by Amendment Regulation No. 2015/2424 and contain, among other items, a new definition of the term "trademark."
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