On November 17, 2015, the European Medicines Agency ("EMA") reinforced its commitment to help combat antimicrobial resistance by announcing support for a "European Antibiotic Awareness Day 2015." The EMA outlined its three-pronged approach to addressing the issue as follows: (i) speed up development of new treatments; (ii) promote responsible use; and (iii) collect robust data to inform public health policies. According to the EMA, antimicrobial resistance is one of the most serious public health threats globally, with infections caused by multidrug-resistant bacteria estimated to kill 25,000 people in Europe every year.

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