When can a video game include your brand without your permission to sell clothes, or feature handbags that copy your "real world" products? We will review the Activision Call of Duty decision and other recent decisions, as well as the interplay among the First Amendment, the Lanham Act and the Copyright Act to study this tricky situation and examine how you can best protect your valuable brands.

Presentation

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.