Looking ahead to the next couple of years, we encounter conflicting theories on what is the right strategy in healthcare. Many of these theories, however, are expressed as untested ideas by professors and consultants. The strategies resonate less and less with what is going on in the real world, what works and what is successful.

As an alternative, consider embracing some basic, existing concepts as your core starting point:

  1. Market power wins.
  2. Know your business.
  3. No single strategy, no static solution.
  4. There will still be a lot of fee-for-service.
  5. Dominant systems face pushback.
  6. To own or not own practices?
  7. Consumer-driven healthcare.
  8. The best systems test new areas.
  9. Leadership and double-hatting.
  10. Talent management.
  11. The great theorists are often wrong.
  12. Cost accounting.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.