The Obama Administration has announced a series of initiatives to address the growing number of data breaches at major retailers. Millions of Americans and thousands of retailers have been the victims of data breaches over the past year, and consumers and legislators alike are increasingly looking for ways to secure sensitive data such as payment card account numbers. The most recent initiatives from the Administration focus on upgrading identity verification methods and point of sale terminals and could indicate the beginning of a major shift in data security practices among the nation's retailers.

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