The World Intellectual Property Organization (WIPO) recently
introduced the Global Brand Database, a new search tool for
internationally protected trademarks, appellations of origin and
armorial bearings, flags and other state emblems, and the names,
abbreviations and emblems of intergovernmental organizations. The
tool allows free of charge, simultaneous brand-related searches
across multiple collections.
The Global Brand Database search tool allows users to access
three WIPO databases – international trademarks
registered under the Madrid system for the international
registration of marks; appellations of origin registered under the
Lisbon system for the international registration of appellations of
origin; and armorial bearings, flags and other state emblems as
well as the names, abbreviations and emblems of intergovernmental
organizations protected under Article 6ter of the Paris Convention
for the Protection of Industrial Property.
The Global Brand Database provides a more user-friendly search
interface than the United States Patent and Trademark Office TESS
system and includes powerful features such as search by description
of images, auto-suggestion of potential matching terms, fuzzy and
phonetic term matching, summaries of matching documents in multiple
categories, including graphical representation of countries of
origin and designations, and a detailed result list or quick list
of brands. Trademark applicants, owners, and practitioners needing
to conduct a trademark search should set-up a new web browser
bookmark for the Global Brand Database.
The service is integrated into WIPO
GOLD, which provides access to online collections of WIPO
intellectual property data and tools relating to, for example,
patent applications, brands, designs, statistics, WIPO standards,
and international classification systems.
This update is for information purposes only and should not
be construed as legal advice on any specific facts or
circumstances. Under the rules of the Supreme Judicial Court of
Massachusetts, this material may be considered as
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