Last year, the Internet Committee for Assigned Names and Numbers
(ICANN), the organization responsible for the coordination of the
global Internet domain name system, announced a plan to bring
sweeping changes to the Internet's generic top level domain
(gTLD) structure. Internet users are familiar with gTLDs, if not by
name. gTLDs are Internet extensions such as .com, .org and .net
found at the end of a domain name. Under the new system, a business
could apply to own its .BRAND. An automobile company could apply to
own .CARS. A city government could apply to own .CITY. The
possibilities, seemingly, are endless.
ICANN received over 1900 applications for new gTLDs during the
first application period, which is now closed. Google announced
last week that it had applied for the gTLDs .GOOGLE, .YOUTUBE and .LOL among others. Canon
Inc. announced that it has applied for the gTLD .CANON in order to "increase the
convenience and effectiveness of its online communications."
The domain name registry Donuts Inc. announced that it has applied
for 307 new gTLDs. The timeframe and process for
reviewing the applications are somewhat fluid but the first new
batch of gTLDs is slated to become active in early 2013. The
remaining batch of applied-for gTLDs will not go live until 2014 or
later. So who else applied for new gTLDs? Find out tomorrow. June
13th is Reveal Day – the day that ICANN is
scheduled to publish a list of all applied-for gTLDs.
What should trademark owners do now to prepare for the new
here for a list of five things to consider now to protect your
brand in the brand new domain name world.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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