Tech-for-good platform 'Lightful', initiated the #ReclaimSocial movement with their message 'The time has come to reclaim social media for good'. This inspired thousands of not-for-profit organisations to take to Facebook and Twitter calling for more positivity on social media. Charities have huge potential to promote their causes through social media as supporters share messages with the aim of achieving charitable goals. Charities might feel encouraged by the #ReclaimSocial campaign to use social media not just to raise awareness of their cause but also to 'speak up and speak out' about related issues.

As well as the social benefit opportunities to promote your charity, social media also comes with legal responsibilities relating to privacy, cookies, GDPR and legal status. The use of social media can both enhance and damage a charity's reputation and risk management is key.

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