The UK's Advertising Standards Authority ("ASA") said that it is planning to continue its influencer-related enforcement in 2018.  Guy Parker, the ASA's Chief Executive, said that the ASA is planning three phases of action: 

  1.  Research into how consumers understand advertising disclosures to make sure the ASA has the right standards; 
  2.  Providing more clarity to brands, influencers, and others about the rules; and 
  3.  Follow-up enforcement action.  

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It's increasingly difficult to separate fact from fiction, the authentic from the phoney, right from wrong

http://www.independent.co.uk/news/business/comment/internet-advertising-standards-social-influencers-youtube-newspapers-reality-tv-a8151081.html

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