Engaging the connected consumer
Background
The report identifies the 250 largest Consumer Products companies around the world and provides an outlook for the global economy, an analysis of market capitalisation in the industry, and an assessment of the increasing impact that digitally empowered consumers are having on the industry.
Key findings
- Personalised marketing campaigns and promotions based on individual shopper profiles – once a competitive advantage for leading retailers – are rapidly becoming the new Consumer Products industry standard;
- Consumer Products companies are hiring teams to manage the brand online with consumers;
- The need for advanced analytics capabilities to better understand their consumers.
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Global Powers of Consumer Products 2013: Engaging the connected consumer (PDF)
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