"The big thing that CFOs can do now is to help the organisation look for market share and growth opportunities. A lot of that is about innovation and risk taking, persuading the organisation, despite the mood music that's here at the moment in the media and elsewhere, that we do need to take risks and that we need to invest capital for the future, and start to grow." Marcus Boyle, Deloitte EMEA Finance Transformation Leader 

View more insights from our Deloitte CFO Perspectives series.

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