Background
Whilst the hype around the power of 'big data' has only just stared to seep into oak-panelled boardrooms and onto the pages of the corporate executive agenda, sporting organisations have been at the forefront of exploiting data to gain a competitive advantage for years.
Key findings
This point of view aims to highlight the lessons that business can learn from the way that sporting organisations have used data to derive an advantage. The principles show how many sports have managed to put data at the heart of everything they do, and make analysis and evidence the basis for their strategic and tactical decisions.
Contact
If you would like to discuss this paper further, please contact David Blackwell or Dan Jones.
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