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Searching Content indexed under Consumer Law by LexOrbis ordered by Published Date Descending.
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1
Celebrity Endorsement In The Consumer Protection Bill
People admire celebrities and if those celebrities say that they like a product then the admirer will like that particular product, too.
India
31 May 2017
2
Dettol’s Clean Sweep Deters Comparative Advertisement By Competitors
The world of Fast Moving Consumer Goods, thrives more often than not on their ability to advertise and make the product attractive to consumers at large, comparisons, puffing and praise being common to the exercise.
India
26 Jun 2013
3
Scotch Whisky "Order" Prevails In India
Competition in the national and global markets has intensified bringing issues of identification and positioning to the forefront.
India
 
6 Jul 2006
4
Beyond Facade…
In the battle to acquire higher market shares, advertising and marketing strategies seem to play a key role.
India
 
6 Jul 2006
5
Distinctiveness through Secondary Meaning
Every trademark has a tendency to identify the goods sold under them as emanating from a particular source. This tendency with the efflux of time gets strengthened and a particular trademark gets registered or mentally associated in the minds of the consumers as distinctive of the product and its source. It can also be referred as ‘strength’ of the mark.
India
25 Apr 2006
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