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Searching Content indexed under Social Media by Duff and Phelps ordered by Published Date Descending.
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Evolution Of Celebrity Endorsements In India
Celebrity endorsement has been a key aspect of Indian marketing evidenced by the fact that close to 50% of endorsements in India feature celebrities as compared to around 20% in the U.S.
India
2 Aug 2019
2
Are Football Stadium Naming Rights Undervalued? A Comparison Between The UK And U.S.
Despite Premier League sponsorship deal values increasing exponentially over time, it still seems that stadium naming rights are a significantly underutilized revenue stream for clubs.
UK
29 May 2019
3
How Social Media Postings Can Lead To Significant Liability And Penalties
Failure to police social media postings by corporate insiders can result in reputational harm, litigation, financial penalties, and mandated governance and oversight changes.
United States
23 Jan 2019
4
Duff & Phelps Launches Celebrity Brand Valuation Report 2018
We are pleased to announce the fourth edition of our Celebrity Brand Valuation Report 2018: "The Bold, the Beautiful and the Brilliant."
India
14 Jan 2019
5
Apparel Quarterly Update – Summer 2018
Interactive pop-up shops, blockbuster collaborations and other innovative concepts are becoming the norm for brands attempting to maintain relevance across generations.
United States
31 Oct 2018
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