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Searching Content indexed under Sport by Terri Seligman ordered by Published Date Descending.
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TKO For MMA Fighter's False Ad Claim Against Retailer Based On Its Form 10-K
Plaintiff, a mixed-martial arts fighter filed a complaint in the Southern District of New York, claiming that defendants, manufacturers and retailers of the products in question,
United States
15 Aug 2018
2
Cause Marketing Campaign Doesn't Score
Just last week, Mastercard announced a campaign to donate 10,000 meals to hungry children in Latin America and the Caribbean through the United Nations World Food Programme...
United States
6 Jun 2018
3
Play Ball! Sporting Goods False Ad Case Settles
As reported by Law360, a pending class action against Wilson Sporting Goods Co has settled.
United States
12 Apr 2018
4
Cause Marketing Hits The Super Bowl
The popularity of cause marketing efforts ebbs and flows: consumers can greet them with enthusiasm or cynicism.
United States
15 Feb 2018
5
Oh, We Don't Want To Talk Politics At The Big Game?
CampaignUS is reporting that brands are veering towards humor and nostalgia for their Super Bowl ads, steering clear of topics that could be polarizing for an audience already exhausted by political discourse.
United States
15 Feb 2018
6
Legalizing Fantasy Sports In New York: An Interesting Precedent For Advertisers?
Here's a summary of the new law from a marketer's point of view.
United States
11 Aug 2016
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