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Searching Content indexed under Broadcasting: Film, TV & Radio by Terri Seligman ordered by Published Date Descending.
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"Worry-Free" Not Puffery, Aays NAD
In a recent Decision addressing DirecTV advertising, challenged by Charter Communications, NAD recommended that DirecTV discontinue the claim that its service provides "worry-free" reliability, even though NAD also found that the advertiser's "99% signal reliability" claim was supported.
United States
26 Feb 2018
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Native Advertising: The Old Is New Again
"Native advertising" is generally defined as advertiser-sponsored content that is designed for compatibility with the editorial content in which it is placed.
United States
7 Jul 2015
3
But Wait, There’s More: Infomercial Product Marketer Will Pay $8 Million To Settle
Have you ever wondered whether a late-night television infomercial offer was too good to be true? Advertising regulators wonder the same thing.
United States
17 Mar 2015
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