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Searching Content indexed under Advertising, Marketing & Branding by Wedlake Bell ordered by Published Date Descending.
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1
Comparative Advertising: When Is A Comparable Product Not A Comparable Product?
The supermarket retailer Sainsbury's has failed in its latest bid to overturn the result of an adjudication by the Advertising Standards Authority (ASA).
UK
24 Nov 2014
2
Interflora v M&S – The Saga Continues
The 6 year legal battle between Interflora and M&S has taken a new twist following the Court of Appeal's latest appeal ruling in the case Interflora Inc & Anor v Marks and Spencer plc.
UK
14 Nov 2014
3
Spammers Beware – Fines Are On Their Way…..
We all know how irritating it can be to receive a text message that turns out to be an unsolicited "spam" message inviting us to make a PPI claim.
UK
3 Nov 2014
4
Is Metaphor In Advertising Dead? What The Red Bull Payout Means For Brands And Their Slogans
Last week, the media was full of headlines about a US lawsuit which had apparently resulted in energy drink maker Red Bull having to pay millions of dollars in compensation.
UK
17 Oct 2014
5
Social Media: Friend Or Foe?
For the modern retailer the opportunities arising from social media extend beyond its use for marketing and advertising.
UK
19 Sep 2014
6
Publicity Orders And Lush -v- Amazon
That case ended in a victory for Lush but Amazon has sought to test the extent of its victory by contesting various matters including the nature of the publicity order.
UK
16 Jul 2014
7
ASA Adjudication On Volkswagen Group UK Ltd
The ASA has upheld a complaint against the Volkswagen Group for claiming a fuel efficiency for one of its cars of 68.9 mpg on the "combined cycle".
UK
13 May 2013
8
White Lies - Honesty In Recruitment Advertising
Travel the world! Fantastic earning potential! A job for life!
UK
26 Mar 2009
9
Brands & Intellectual Property - Bubbling Over!
The ECJ has given judgement in the "O2 v Hutchinson 3G" referral and held that a trade mark owner can bring an infringement claim to prevent use of his mark in comparative advertising if he can show a likelihood of confusion between his goods/services and those of the advertiser.
UK
17 Dec 2008
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