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Searching Content indexed under Advertising, Marketing & Branding by Squire Patton Boggs LLP ordered by Published Date Descending.
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1
Harmful Gender Stereotypes Banned In UK Advertising: An Update
As we reported earlier this year, following a six-month adjustment period, a new rule dealing with the depiction of harmful gender stereotypes, has been introduced.
UK
16 Aug 2019
2
You Could Be A Celebrity Without Knowing It If You Have 30,000 Followers On Social Media
In a landmark decision, the Advertising Standards Authority in the UK recently ruled that, for the purposes of the CAP Code at least, a social media user may be considered a celebrity where they have 30,000 followers or more.
UK
16 Aug 2019
3
Claims Of False Advertising And Unfair Competition Are Not Disparagement Or Defamation
Most commercial general liability policies include coverage for personal and advertising injury claims by third parties. In a recent case, the Third Circuit Court of Appeal
United States
30 Jul 2019
4
"It's Unbelievable Jeff" – The ASA Overturn Sky Bet's ‘Request A Bet' Ad Ruling
The Advertising Standards Authority (ASA) recently announced that it has overturned its original ruling published on 13 March 2019 relating to a Sky Bet TV ad promoting their ‘Request a Bet' service.
UK
26 Jul 2019
5
Hungry For Change: ASA And Government Target Junk Food Ads
With childhood obesity rates in the UK among some of the worst in Europe, the Government has set a national target to halve childhood obesity by 2030.
UK
24 Jul 2019
6
Employment Adverts – Making Sure You Have The Right Tools For The Job
Advertising agencies aren't often employed to create interesting concepts for job adverts and it is easy to forget that, just like any other advertisement
UK
10 May 2019
7
FCA Warns Firms About Misleading Financial Promotions For Unregulated Products
Last week, the Financial Conduct Authority ("FCA") published a letter addressed to the CEOs of all regulated firms concerning financial promotions.
UK
18 Jan 2019
8
Advertising Injury And Offering For Sale
Whether an activity is advertising such that it comes within the advertising injury coverage grant of a commercial general liability (CGL) policy is a difficult and complicated question.
UK
2 Jan 2019
9
Not So Super? BCAP Issues Strict New Guidance On The Use Of Superimposed Text In TV Ads
The Broadcast Committee of Advertising Practice ("BCAP") has recently issued revised guidance on the use of superimposed text ("supers") in TV advertising.
UK
10 Dec 2018
10
Increasing The ASA's Impact In An Evolving World
Earlier this month the ASA announced its new strategy, More Impact Online, which aims to advance its regulation of online advertising over the next five years.
UK
15 Nov 2018
11
‘Unhealthy' Food Ads Banned Under New ASA Rules
Retailers should continue to monitor the Committee of Advertising Practice Code (CAP Code) governing the advertising of High in Fat, Salt and Sugar (HFSS) products to children.
UK
30 Oct 2018
12
GDPR's Impact On Advertising Practices
The GDPR has impacted how organizations in many industries, including advertising, operate
UK
29 Oct 2018
13
Regulator Investigating Celebrities And Social Media Influencers Who Do Not Label Commercial Posts
The Competition and Markets Authority in the UK is launching an investigation into concerns that social media stars and influencers may not be declaring payments or rewards when they endorse goods or services online.
UK
29 Oct 2018
14
‘Unhealthy' Food Ads Banned Under New ASA Rules
Retailers should continue to monitor the Committee of Advertising Practice Code (CAP Code) governing the advertising of High in Fat,
UK
29 Oct 2018
15
Comparative Advertising: A Quick Guide
What is a comparative advertisement? The EU Misleading and Comparative Advertising Directive 2006 (the "Directive") defines a comparative advertisement as an ad that explicitly
UK
29 Oct 2018
16
GDPR's Impact On The CAP Code And How Prize Winners Are Announced
Back in May this year, the Committee of Advertising Practice (CAP), which authors the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code),
UK
29 Oct 2018
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