Searching Content indexed under Advertising, Marketing & Branding by ENSafrica ordered by Published Date Descending.
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Are You An Influencer? Then You May Well Need To Be A Follower …
We have written a few articles about the new advertising regulatory landscape in South Africa, particularly around the fact that the Advertising Regulatory Board has replaced the old Advertising Standards Authority.
South Africa
6 Aug 2019
The Advertising Regulatory Board: No One-Trick Pony
We recently reported on a ruling of the new advertising authority in South Africa, the Advertising Regulatory Board ("ARB").
South Africa
25 Jun 2019
Chips – A Hot Topic In South Africa
We have reported on the demise of the ASA in previous articles, but there's now a new advertising sheriff in town, the ARB, a body whose strapline is "Consumer protection through responsible advertising".
South Africa
3 May 2019
Tobacco Branding: It's Finally Becoming Plain
The South African government is determined to ensure that in the country, as in a number of other countries, tobacco products are sold with little or no branding.
South Africa
19 Sep 2018
RF Talks Trade Marks And Endorsements
It's been widely reported that Roger Federer has signed a 10-year, USD300-million sponsorship deal with the clothing brand UNIQLO.
South Africa
29 Aug 2018
Brands And Finance
The report was produced by the company Brand Finance and mentions that over the past year, the value of South African brands grew by an impressive 8% to ZAR426-billion.
South Africa
10 Jul 2018
ASA's Jurisdiction Regarding Non-Members Finally Settled
Various challenges have been made against the ASA's authority to make rulings against non-members and we have reported on this issue previously.
South Africa
10 Oct 2017
Brands – Ever More Valuable Assets
The 2017 edition of the annual Brand Finance Global 500 report on the world's most valuable brands was recently released.
South Africa
13 Mar 2017
The Last Word On ClearVu?
There's been a great deal of litigation around the trade mark ClearVu – passing-off proceedings before the High Court, an appeal from that judgment to the Supreme Court of Appeal, and proceedings before the ASA.
South Africa
8 Sep 2016
ASA: What Does The Future Hold?
There's a great deal of uncertainty surrounding the South African Advertising Standards Authority ("ASA") right now.
South Africa
8 Sep 2016
More Developments At The ASA
A court has ruled that the South African Advertising Standards Authority ("ASA") does not have the authority to consider and rule on adverts placed by entities that aren't members of the organisation.
South Africa
29 Jun 2016
"Get Off Your Ass" Isn't Offensive
ENSafrica successfully represented Virgin Active in a South African Advertising Standards Authority ("ASA") matter, regarding a Virgin Active TV advertisement that used the expression "get off your ass".
South Africa
18 May 2016
AdWords: We're All On The Same Page
A recent Australian decision on keyword usage of a registered trade mark is in line with decisions in many other countries, including South Africa.
South Africa
17 May 2016
Trade Mark And Advertising Law: Some Overlaps
In South Africa, the Advertising Standards Authority ("ASA") is often used as a forum for trade mark-style disputes.
South Africa
21 Jan 2016
Advertising Law: What Authority Does The ASA Have?
In South Africa, the Advertising Standards Authority ("ASA") is a voluntary body and its members agree to be bound by its rulings.
South Africa
4 Dec 2015
Online Advertising Of Alcohol
The Advertising Standards Authority of South Africa is an independent body set up and paid for by the marketing communication industry to ensure that its system of self-regulation works in the public interest.
South Africa
1 Dec 2015
Castle Lite v Amstel Lite – The Sequel
A few months back, we reported on the decision of the Advertising Standards Authority of South Africa (ASA) in the case of SAB v Brandhouse in the matter involving Castle Lite and Amstel Lite.
South Africa
11 Jun 2015
Adwords: The ASA Has A Clearvu Too
The 2014 South African case of Cochrane Steel Products v M-Systems Group (Pty) Ltd made the headlines because it was South Africa’s first keywords case
South Africa
14 Apr 2015
Africa’s Best Brands
The ‘Africa’s Best Brands’ article that was published in the African Business magazine recently is interesting from both a brand and a trade mark protection perspective.
South Africa
10 Apr 2015
New Advertising Regulations For Collective Investment Schemes
Board Notice 92 of 2014 sets out guidelines on how managers of collective investment schemes (both local and foreign) may market and advertise schemes to members of the public in South Africa.
South Africa
17 Mar 2015
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