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Searching Content indexed under Advertising, Marketing & Branding by Coleman Greig Lawyers ordered by Published Date Descending.
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1
A lesson in what not to do on social media: Recent tweetscapades by Elon Musk
There are growing pressures on businesses to protect their own brands as well as those of any sponsors or affiliates.
Australia
16 Apr 2019
2
Australian Made and Owned: What makes a fish oil capsule Australian?
The case demonstrates the court's reluctance to allow a brand to falsely depict that a product is 'Made in Australia'.
Australia
26 Feb 2019
3
How a social media presence can help protect the intellectual property rights of a company
The decision shows how social media can be used to promote and protect a brand, or included as evidence in IP disputes.
Australia
1 Feb 2019
4
Franchising vs licensing: Making the right choice for your business
While 'franchising' and 'licensing' may mistakenly be used interchangeably, they are two distinctly different concepts.
Australia
26 Dec 2018
5
Are social media influencers still influencing us?
Social media influencers wave in popularity, but advertising in commercial businesses should always 'stay authentic'.
Australia
20 Jul 2018
6
Getting the picture: Instagrams new e-commerce updates
Discussion of new e-commerce Instagram updates that create a more seamless link between ads and purchases.
Australia
22 May 2018
7
Tips & tricks for your business online presence
4 social media tips & tricks that help you manage your brand & ensure you put your best 'digital footprint' forward.
Australia
8 May 2018
8
How did tennis and twitter collide at the Australian Open?
Tennis is even more popular now with the availability and utilisation of social media platforms such as Twitter.
Australia
3 Apr 2018
9
Passing off intellectual property: Private label brands mislead consumers
This dispute highlights the importance of due diligence before choosing your brand, your product packaging and labelling.
Australia
23 Mar 2018
10
KFC – Not too Chicken to own up to their problems in this PR strategy masterclass
It is sometimes possible to turn a disaster into an opportunity by the utilisation of a well-thought-out PR strategy.
Australia
21 Mar 2018
11
Keeping your business social media content fresh and relevant
These three organisations cleverly cut through newsfeeds and were able to show that businesses do have personality.
Australia
5 Mar 2018
12
H&M called out on social media for lifting Harvey Sutherland song without permission
Lifting a song and claiming it is an 'original work' on social media can be significantly detrimental in Australian law.
Australia
17 Feb 2018
13
The secret to KFC 11 herbs and spices - a clever social media marketing strategy
A twitter user noticed that the company was only following 11 users - 5 former Spice Girls and 6 high profile Herbs.
Australia
24 Nov 2017
14
Intellectual Property Licence Agreement dispute between Kraft and Bega
This brand dispute is highlighting the importance of properly drafted Intellectual Property Licence Agreements.
Australia
16 Nov 2017
15
The customer is always right…except when they are not
David Jones found itself in hot water after giving a disgruntled customer a tepid response to her online complaint.
Australia
3 Nov 2017
16
Here is why anyone affiliated with your online brand is a reputational risk
Well-written social media guidelines should include instructions on the appropriate way to respond to negative feedback.
Australia
28 Sep 2017
17
How your service and product is reflected online
Remember that a customer's positive post mentioning your product or service on social media channels has a huge effect.
Australia
17 Sep 2017
18
Bondi Wash brand at sea with international trade mark dispute
This challenge demonstrated the importance of obtaining international trade mark protection for any Australian brand.
Australia
11 Sep 2017
19
I was hacked - Why protecting your social media accounts is vital
Lax security measures online leave your brand open to reputational damage – or far worse, if you're particularly unlucky.
Australia
9 Jun 2017
20
Why turning the competition into a voodoo-doll will always backfire
In 2013, Pepsi in Sweden decided on a World Cup soccer brand campaign around Portugal's superstar, Cristiano Ronaldo.
Australia
29 May 2017
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