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Searching Content indexed under Advertising, Marketing & Branding by LexOrbis ordered by Published Date Descending.
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1
Art, Copyright Infringement And Advertising.
Ai Wewei is a Berlin-based Chinese artist.
India
8 Aug 2019
2
Comparative Advertising
In today's world, where the role of electronic media is rampant, advertising is a major tool to reach the masses.
India
9 May 2019
3
Delhi High Court Allowed The Comparative Advertisement Which Compares A Material And Relevant Feature Of The Goods
In a global competitive business, comparative advertising has substantial influence on consumer behaviour.
India
21 Feb 2019
4
Court Differs With View That All Publicity Is Good
In the past few years, this seems to have become a mantra for businesses.
India
10 Jan 2018
5
Comparative Advertising And Disparagement Revisited: P&G v. Hindustan Unilever
Comparative advertisement and product disparagement are sensitive subjects to manufacturers of goods.
India
25 Jul 2017
6
Comparative Advertising: How Far Can One Go?
In today's world when wide range of products and brands eagerly look for consumer's attention, advertisements become critical in determining product's future prospects.
India
4 Feb 2015
7
Conventional Brands In Digital World: Coming To Terms With Altered Realties
Digital technology presents enormous marketing opportunities for conventional brands that hitherto relied on traditional methods of marketing such as radio and television commercials.
India
11 Dec 2014
8
Dettol’s Clean Sweep Deters Comparative Advertisement By Competitors
The world of Fast Moving Consumer Goods, thrives more often than not on their ability to advertise and make the product attractive to consumers at large, comparisons, puffing and praise being common to the exercise.
India
26 Jun 2013
9
Disparaging Or Not? Delhi High Court Decides
In Eureka Forbes Limited v. Kent Ro Systems, Eureka Forbes Ltd. (Plaintiff) alleged that an advertisement launched by Kent RO Systems (Defendant) disparaged their product.
India
13 Jun 2011
10
Disparaged or Not? Dabur v. Colortek Clarifies the Difference
The advent of electronic media, particularly the television a few decades ago, brought along with it a boom in advertising.
India
15 May 2010
11
Beyond Facade…
In the battle to acquire higher market shares, advertising and marketing strategies seem to play a key role.
India
 
6 Jul 2006
12
Roads Ahead- Comparative Advertisement
Comparative Advertisement’ as a concept may be new to India and the development of law by the Supreme Court of India and various High courts may be in the making but there are abundant judgements on this issue by the courts of England and USA.
India
8 May 2006
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