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Searching Content indexed under Advertising, Marketing & Branding by Davis & Gilbert ordered by Published Date Descending.
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1
New York City Bill Would Bar Sharing Of Cellphone Location Data
A bill has been introduced in the New York City Council that, if enacted, would make it unlawful for a mobile application developer or a telecommunications carrier to share a customer's location data with third parties...
United States
8 Aug 2019
2
Social Media / Influencer Marketing / Native Advertising >> A Must "Follow": Stricter Groundwork For Influencer Marketing
Throughout 2018, regulators and self-regulators stayed focused on deceptive influencer marketing campaigns and native advertising practices across the United States.
United States
18 Jul 2019
3
NAD >> The NAD Exposes Hidden Fees
As a regulatory force in its own right, the National Advertising Division (NAD) makes waves whenever it brings a challenge on its own behalf against a major
United States
18 Jul 2019
4
FTC: Regulatory & State >> State Attorneys General Take The Reins In Policing Deceptive Advertising
It can be easy to focus solely on the Federal Trade Commission (FTC) when evaluating the regulatory landscape for advertising and marketing practices.
United States
18 Jul 2019
5
Mobile/Digital >> Big Data And Big Questions
The use of biometric and location data has been on the rise for several years, but the expanded uses of this data must be reevaluated in light of the
United States
18 Jul 2019
6
Fashion & Beauty >> The Role Of Artificial Intelligence
The use of artificial intelligence (AI) in the fashion and beauty industries — and the marketing of the same — has steadily gained traction over the last few years and it's not hard to see why.
United States
17 Jul 2019
7
Children's Advertising >> After 20 Years, COPPA Shows No Signs Of Slowing Down
Last year marked 20 years since Congress passed the Children's Online Privacy Protection Act (COPPA).
United States
17 Jul 2019
8
Entertainment, Media & Sports Alert >> American Gaming Association Hedges Its Bets With Responsible Marketing Code For Sports Wagering
The decision by the U.S. Supreme Court to strike down the Professional and Amateur Sports Provision Act of 1992 (PASPA) in May 2018
United States
20 Jun 2019
9
Advertising, Marketing & Promotions Alert >> FDA Public Hearing On The Use Of Cannabis And Cannabis-Derived Compounds In Food And Dietary Supplements
As the passage of the 2018 Farm Bill removed hemp from the schedule of controlled substances under federal law
United States
18 Jun 2019
10
Advertising, Marketing & Promotions Alert >> FTC Settlement Over Charges Of Misleading Consumer Reviews And Deceptive Negative Option Marketing Practices
A San Francisco-based company and its principal agreed to settle allegations brought by the Federal Trade Commission (FTC) that they falsely represented positive reviews on the Better Business Bureau
United States
28 May 2019
11
Advertising, Marketing & Promotions Alert >> FTC Plans Workshop On ‘Loot Boxes'
The Federal Trade Commission (FTC) will be holding a public workshop on August 7, 2019 on video game "loot boxes" following concerns raised by U.S. Senator Maggie Hassan.
United States
30 Apr 2019
12
Advertising, Marketing & Promotions Alert >> Video Social Networking App Agrees To Pay $5.7 Million To Settle FTC's COPPA Action
The Federal Trade Commission (FTC) recently obtained the largest civil settlement ever in a children's privacy case.
United States
4 Apr 2019
13
Advertising, Marketing & Promotions Alert >> FTC Brings First Action Against Company For Posting Fake Reviews
The Federal Trade Commission (FTC) has brought its first court case alleging that a marketer violated federal law by paying for fake reviews to be written and posted on an independent retail website.
United States
21 Mar 2019
14
FTC And FDA Sent Warning Letters To Companies Advertising Products That Claim Treatment Of Disease
The FTC and the FDA have sent joint letters to three companies warning them about advertising for dietary supplements on their websites and on social media channels regarding claims that their products will treat...
United States
18 Mar 2019
16
Advertising, Marketing & Promotions Alert >> New York And Florida Ags Settle Charges With Seller Of Fake Social Media Accounts And Engagements
New York Attorney General Letitia James and Florida Attorney General Ashley Moody announced settlements with Devumi LLC.
United States
19 Feb 2019
17
Advertising, Marketing & Promotions Alert >> Mastercard Announces New Free Trial Rules For Merchants
Mastercard recently announced that it will be imposing new obligations on merchants that offer free trials to consumers
United States
12 Feb 2019
18
CCPA Update: California Public Forums And Other Proposed State/Federal Legislation
Although many questions were raised, no feedback has yet been provided.
United States
1 Feb 2019
19
The FTC's "Reasonable Basis" Standard Has Evolved For Disease Efficacy Claims
Decades ago, in an action the Federal Trade Commission (FTC) brought against Pfizer, Inc., the FTC identified several factors to weigh in determining the appropriate level of substantiation an advertiser must have for objective advertising claims.
United States
14 Jan 2019
20
New York Attorney General Reaches Record COPPA Settlement With AOL
Oath, Inc., formerly known as AOL Inc., agreed to pay $4.95 million to settle allegations brought by the New York State Attorney General's Office that AOL violated the COPPA by collecting personal information...
United States
14 Dec 2018
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