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Searching Content indexed under Advertising, Marketing & Branding by Norton Rose Fulbright Canada LLP ordered by Published Date Descending.
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1
Health Canada Consulting On Draft Guidance Distinguishing Promotional And Non-Promotional Activities For Health Products
Health Canada is consulting on a draft guidance document entitled The Distinction Between Promotional and Non-promotional Messages and Activities for Health Products (Draft Guidance), which is intended to replace ...
Canada
24 Jul 2019
2
The Court Of Appeal Rejects Class Action Against Loto-Québec On Odds Of Winning The Jackpot
On May 9, 2019, the Court of Appeal handed down its decision in Karras v. Société des loteries du Québec in which it dismissed an application for authorization to institute a class action against Loto-Québec.
Canada
27 May 2019
3
Social Media Influencer Advertising In Canada
Influencer marketing is increasing in popularity in Canada and can be an effective way to promote your brand. Influencers are online personalities that use social media to share their expertise and opinion about products or brands with their followers.
Canada
3 Apr 2019
4
Ad Standards Canada Updates Its Dispute Procedure
Advertising Standards Canada ("Ad Standards") is a not-for-profit self-regulatory body that provides competitors with a confidential forum for the resolution of advertising disputes as an alternative to a court action.
Canada
6 Mar 2019
5
Advertising Standards Canada Introduces New Advertising Dispute Procedure For Resolving Disputes Between Competitors
Effective February 11, 2019, Advertising Standards Canada will implement a new Advertising Dispute Procedure to govern complaints between competitors for alleged breaches of the Canadian Code of Advertising Standards.
Canada
11 Feb 2019
6
Stop The Presses! Canadian Securities Regulators Raise Concerns About Press Releases And Other Promotional Activities
The Canadian Securities Administrators (CSA) have issued a notice regarding misleading promotional activities by issuers.
Canada
10 Dec 2018
7
Cannabis packaging and labelling requirements: The challenge of building a strong brand
Canada's new Cannabis Act (the "Act") will provide legal access to cannabis to adults across Canada.
Canada
10 Sep 2018
8
Publicités américaines lors du Super Bowl au Canada – quand le bonheur des téléspectateurs fait le malheur des diffuseurs
Pour bien des téléspectateurs, le clou du spectacle lors du weekend du Super Bowl LII n'était pas le match de championnat ou le concert musical de la mi-temps mettant de Justin Timberlake.
Canada
6 Feb 2018
9
Entering A New Age Of Virtual Reality
The line between the digital world and the physical world is becoming increasingly blurred as we enter an era of virtual reality (VR).
Canada
15 Nov 2017
10
IP Monitor - The Key To Keyword Advertising: British Columbia Court Of Appeal Overturns Passing-Off Decision
The BC Court of Appeal has unanimously reversed what was the leading Canadian trial judgment to address Internet keyword advertising, clarifying the law of trademarks on the Internet.
Canada
8 Feb 2017
11
BC Court Of Appeal Tackles Online Trademarks In Keywords And Domain Names
The BC Court of Appeal has unanimously reversed what was the leading Canadian trial judgment to address Internet keyword advertising, clarifying the law of trademarks on the Internet.
Canada
31 Jan 2017
12
Commissioner Settles "Made In Canada" Misleading Advertising Dispute
Canadian sportswear maker Moose International Inc. announced on December 6, 2016, that it had resolved its dispute with the Commissioner of Competition (Commissioner) over the accuracy of its claims that certain of its high-end parkas were made in Canada. The
Canada
10 Dec 2016
13
CASL Enforcement: Canadian Authorities Secure New Undertaking
A major food manufacturer can be added to the list of companies that have entered into a voluntary undertaking to avoid enforcement proceedings under Canada's anti-spam legislation ("CASL").
Canada
15 Sep 2016
14
Don't Congratulate #TeamCanada At #Rio2016: Olympic Social Media Rules In Canada
With the Rio Olympics well underway, Canadian brands need to be aware of the "do's and don'ts" of advertising and social media content involving the Olympics and Olympic athletes.
Canada
11 Aug 2016
15
Canadian Government Seeks External Review of Government Advertisements
Advertising Standards Canada (ASC), Canada's independent advertising self-regulatory body, has been requested to provide advertising review services for all Government of Canada advertisements.
Canada
14 Jul 2016
16
Recent Changes To Advertising On Social Media Platforms?
With millions of people walking around with their heads down on their phones, it's no surprise that mobile advertising on social media platforms has experienced significant growth in the past 12 months.
Canada
4 Jul 2016
17
Affichage Commercial En Français – Changements À Venir Pour Les Entreprises
Le nouveau règlement ne précise pas l'espace que devra occuper ces éléments en français.
Canada
16 May 2016
18
Competition Bureau Alleges Moose Knuckles' "Made In Canada" Claims Are False And Misleading
On April 26, 2016, Canada's Competition Bureau filed an application with the Competition Tribunal alleging that Moose International Inc., carrying on business as Moose Knuckles, engaged in deceptive marketing practices...
Canada
3 May 2016
19
Don't Get Caught With Your "Unsubscribe" Down: CASL Enforcement Against Rogers Media
Rogers Media Inc. has agreed to pay $200,000 in penalties under Canada's Anti-SPAM legislation.
Canada
3 Dec 2015
20
CASL Enforcement: Porter Airlines Doesn't Have An Escape Route, Agrees To Pay $150,000 Fine
The CRTC has reported that Porter Airlines has agreed to pay a $150,000 fine due to its failure to include an unsubscribe mechanism, or a clearly set out unsubscribe mechanism.
Canada
23 Jul 2015
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