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Searching Content indexed under Advertising, Marketing & Branding by Schoenherr Attorneys at Law ordered by Published Date Descending.
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Digital Services Tax Proposed
In early April 2019, the Austrian Federal Government published a draft of the Digital Tax Act 2020 which is currently under review.
Austria
16 Jul 2019
2
Influencer Marketing – Austrian Advertising Council Adopts Specific Rules
The Austrian Advertising Council (Österreichischer Werberat) is the self-regulating body of the Austrian advertising industry.
Austria
12 Mar 2019
3
New Montenegrin Law Seeks To Modernise The Tourism And Hospitality Industry
Below is an overview of the main changes introduced by the Law in the hospitality sector.
Montenegro
19 Feb 2018
4
New Advertising Tax Feels Like A Bucket Of Cold Ice For Some Companies
Hungary’s new advertising tax affects not only media companies, but may also affect regular manufacturing and trading companies active in various industry segments.
Hungary
12 Sep 2014
5
Abolishment Of Regulatory Permits
The Ukrainian parliament adopted Draft Law No. 2436a on Amendments to Certain Legislative Acts, reducing the number of mandatory permit documents.
Ukraine
23 Apr 2014
6
Avoiding Legal 'Gotchas' In Your Next Marketing Campaign
Businesses have relied on marketing campaigns (including special offers and games) for decades to popularize their services and products.
Bulgaria
31 Mar 2014
7
Promotional Bonuses – Anything Goes?
Following the abolishment of the Austrian prohibition of promotional bonuses, the admissibility of such sales promotion activities businesses is still confronted with certain pitfalls.
Austria
28 Jan 2014
8
Advertising Directed At Children
It is unlawful for advertisements to include a direct exhortation to children to purchase – however, it is still unclear what this actually means in practice.
Austria
28 Jan 2014
9
Simply The Best: The Risks In Stating Your Product Is Superior To All Others
The author discusses some important aspects when using superiority claims in advertising and potential sanctions for non-compliance.
Hungary
28 Jan 2014
10
Online Behavioural Advertising: Balancing Privacy And User Experience
In the context of a general public sensitivity to surveillance of activity and behaviour, there is much debate on legislation governing behavioural targeted advertising.
Romania
28 Jan 2014
11
Human Brands - The Growing Field Of Personality-Merchandising
Just recently, media around the world reported about the Spanish football club Real Madrid spending the incredible sum of EUR 100 million to acquire the Welsh midfield star Gareth Bale from Tottenham Hotspur.
Austria
13 Oct 2013
12
Advertising Of Medicinal Products In Austria – Recent Developments
Recently, more and more questions have arisen about where to draw the line between simple information and advertising a medicinal product.
Austria
2 Jul 2013
13
CEE: Court Of Justice Of EU: Freedom For The Peer
The Court of Justice of the European Union (CJEU) has deprived the audio recording and movie industries of one of their main instruments against the sharing of illegal internet content – the possibility to impose an injunction against an internet service provider (ISP) that requires it to install a system to filter electronic communications, especially those involving the use of peer-to-peer software.
European Union
7 Dec 2011
14
The World Cup and Ambush Marketing
The world’s biggest sporting event, the FIFA World Cup, runs for the next month, meaning "Ambush Marketing" will also be in the headlines.
Austria
21 Jun 2010
15
Go Ambush Marketing, Stay Legal
The term "Ambush Marketing" was invented by the advertising business in the US in the 1980s. It stands for a special kind of marketing campaign where companies cleverly connect their goods or brands with a popular, often athletic, event.
Austria
15 Mar 2010
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