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Searching Content indexed under Advertising, Marketing & Branding by Allison Fitzpatrick ordered by Published Date Descending.
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1
Google and YouTube to Pay $170 Million in Largest Ever COPPA Settlement
Google and its subsidiary YouTube have reached a settlement with the Federal Trade Commission (FTC) and the New York State Attorney General under which Google
United States
7 Sep 2019
2
Social Media / Influencer Marketing / Native Advertising >> A Must "Follow": Stricter Groundwork For Influencer Marketing
Throughout 2018, regulators and self-regulators stayed focused on deceptive influencer marketing campaigns and native advertising practices across the United States.
United States
18 Jul 2019
3
Children's Advertising >> After 20 Years, COPPA Shows No Signs Of Slowing Down
Last year marked 20 years since Congress passed the Children's Online Privacy Protection Act (COPPA).
United States
17 Jul 2019
4
Advertising, Marketing & Promotions Alert >> FTC Settlement Over Charges Of Misleading Consumer Reviews And Deceptive Negative Option Marketing Practices
A San Francisco-based company and its principal agreed to settle allegations brought by the Federal Trade Commission (FTC) that they falsely represented positive reviews on the Better Business Bureau
United States
28 May 2019
5
Advertising, Marketing & Promotions Alert >> Video Social Networking App Agrees To Pay $5.7 Million To Settle FTC's COPPA Action
The Federal Trade Commission (FTC) recently obtained the largest civil settlement ever in a children's privacy case.
United States
4 Apr 2019
6
Advertising, Marketing & Promotions Alert >> New York And Florida Ags Settle Charges With Seller Of Fake Social Media Accounts And Engagements
New York Attorney General Letitia James and Florida Attorney General Ashley Moody announced settlements with Devumi LLC.
United States
19 Feb 2019
7
Advertising, Marketing & Promotions Alert >> Mastercard Announces New Free Trial Rules For Merchants
Mastercard recently announced that it will be imposing new obligations on merchants that offer free trials to consumers
United States
12 Feb 2019
8
New York Attorney General Reaches Record COPPA Settlement With AOL
Oath, Inc., formerly known as AOL Inc., agreed to pay $4.95 million to settle allegations brought by the New York State Attorney General's Office that AOL violated the COPPA by collecting personal information...
United States
14 Dec 2018
9
Advertising, Marketing & Promotions Alert >> FTC Brings Action Against PR Agency And Publisher For Misleading Online Endorsements And Deceptively Formatted Advertising
The Federal Trade Commission (FTC) announced a settlement with a public relations agency and its chief executive officer, as well as a magazine publisher and its sole owner,
United States
29 Nov 2018
10
Advertising, Marketing & Promotions Alert >> NAD's BuzzFeed Decision May Be A Roadmap For Affiliate Marketing
The National Advertising Division (NAD) declined to review the statements made by BuzzFeed, Inc. (BuzzFeed) ...
United States
7 Oct 2018
11
Influencer Marketing / Endorsement Guides >> Notice Period Is Over: Regulators Heighten Focus On Individual Influencers
Regulators and public watchdog groups intensified their focus on paid influencer marketing campaigns in 2017. Last spring, in the wake of petitions published by groups ...
United States
25 May 2018
12
Children's Advertising >> Developments In Connected Technology Create New COPPA Challenges
After a resoundingly quiet 2017, the Federal Trade Commission (FTC) started 2018 with a bang, announcing two back-to-back settlements with companies ...
United States
25 May 2018
13
Advertising, Marketing & Promotions Alert >> FTC Reviews Rules, Including CAN-SPAM, To Keep Pace With Changing Times
The Federal Trade Commission (FTC) is taking steps to review certain existing rules and guides to ensure that it is keeping pace with technological developments in the marketplace without unduly burdening businesses.
United States
27 Jul 2017
14
Instagram Adds Paid Partnership Tool For Transparency
Instagram recently unveiled a new "branded content tool" that will allow influencers who are paid to endorse consumer products to tag partnering brands with an automated "paid partnership" disclosure.
United States
27 Jul 2017
15
FTC Tells Influencers To Disclose Connections On Social Media
The FTC sent more than 90 letters to celebrities, athletes and other influencers – as well as to marketers – highlighting the need for influencers to "clearly and conspicuously" disclose their relationships to brands...
United States
4 May 2017
16
Influencer Campaigns See Increased Scrutiny
Marketers and their agencies are seeing increased regulatory scrutiny of their influencer campaigns as the popularity of influencers continues to grow and influencer networks become a greater marketing force.
United States
19 Apr 2017
17
Children's Privacy And Children-Directed Influencer Marketing Face Greater Scrutiny
Regulators and industry watchdogs, concerned that children are becoming more vulnerable to new technologies and sales techniques used by marketers, are taking a stronger stance against practices that violate children's privacy and marketing regulations.
United States
19 Apr 2017
18
NAD Action Requiring The Kardashians And Fit Tea To Disclose Their Connections In Social Media Posts
As part of its ongoing monitoring program, the NAD reviewed endorsements by Kourtney and Khloe Kardashian and Kylie Jenner that failed to disclose that they were paid...
United States
24 Feb 2017
19
FTC's First COPPA Action Against Mobile Ad Network Highlights Risks For Operators As Well
Under the settlement, InMobi will pay the FTC $950,000 in civil penalties (reduced from $4 million, the largest COPPA penalty to date), delete all inappropriately collected data and implement a comprehensive privacy program.
United States
18 Jul 2016
20
Why FTC's Action Against Lord & Taylor Was More Than Slap On Wrist
In an evolving digital world, advertisers are constantly looking for new ways to engage consumer interest, and to maintain that interest.
United States
6 Jun 2016
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