Searching Content indexed under Advertising, Marketing & Branding by Joseph Lewczak ordered by Published Date Descending.
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Advertising, Marketing & Promotions Alert >> FTC Plans Workshop On ‘Loot Boxes'
The Federal Trade Commission (FTC) will be holding a public workshop on August 7, 2019 on video game "loot boxes" following concerns raised by U.S. Senator Maggie Hassan.
United States
30 Apr 2019
Advertising, Marketing & Promotions Alert >> FTC Brings First Action Against Company For Posting Fake Reviews
The Federal Trade Commission (FTC) has brought its first court case alleging that a marketer violated federal law by paying for fake reviews to be written and posted on an independent retail website.
United States
21 Mar 2019
Advertising, Marketing & Promotions Alert >> Mastercard Announces New Free Trial Rules For Merchants
Mastercard recently announced that it will be imposing new obligations on merchants that offer free trials to consumers
United States
12 Feb 2019
Advertising, Marketing & Promotions Alert >> FCC Proposes $13.3M Fine Against Sinclair Broadcast Group For Apparently Violating Sponsorship Identification Rules
The Federal Communications Commission (FCC) has proposed to fine Sinclair Broadcast Group, Inc. (Sinclair) $13,376,200 because it apparently failed to make required disclosures regarding paid-for broadcast programming
United States
30 Jan 2018
4 Major Legal Issues Facing Online And Traditional Retailers
The past decade has seen a dramatic shift in the way retailers engage with consumers.
United States
30 Oct 2017
Local Challenges To Automatic Renewal Programs Continue In California: Now, The Beachbody Case
Local governments in California are playing an increasing role in examining and challenging potentially misleading advertising and marketing practices.
United States
5 Oct 2017
First Circuit Requires Identifiable Injury For Claims Asserting Deceptive Retailer "Compare At" Prices
Consumer class actions alleging that retailers are using deceptive comparison pricing tactics online and in stores are becoming increasingly common under state consumer protection statutes...
United States
25 Sep 2017
Suit Challenges Jos. A. Bank Clothiers' "Up To" Percent Off Advertising
A proposed class action lawsuit has been filed in New Jersey asserting that Jos. A. Bank Clothiers, Inc. violated state law by improperly promoting sales with "up-to-a-specific-percentage-off" advertisements.
United States
4 May 2017
NAD Decision On Challenge To Wegmans' In-Store Point Of Sale Displays Offers Guidance On Grocery Store Price Advertising
A decision by the National Advertising Division (NAD) on a challenge by Costco Wholesale Corporation to in-store point of sale display advertising by Wegmans Food Markets, Inc.
United States
12 Apr 2017
California Alleges Four Of The Largest U.S. Retailers Engage In 'False Reference Pricing'
The Los Angeles City Attorney's office has filed civil lawsuits on behalf of the State of California against four of the largest retailers in the United States, alleging that they have engaged in deceptive "false reference pricing"...
United States
9 Feb 2017
Legal Marijuana: What You Need To Know To Legally Advertise To This Budding Economy
One underreported outcome of the November elections is that nearly 25 percent of Americans now live in a state where recreational marijuana use is legal.
United States
17 Jan 2017
Legally Speaking: How To Stay Out Of Real-Time Marketing Hot Water
The start of any new year typically brings advertisers and their marketing agencies a veritable real-time marketing bonanza.
United States
6 Jun 2016
Alleging Misleading "Made In USA" Claims, FTC Sues Glue Manufacturer
In the latest of regulatory and private actions attacking alleged misleading "Made in USA" claims, the Federal Trade Commission (FTC) has sued a manufacturer of fast-acting glues...
United States
2 Mar 2016
Three Recent Developments In Native Advertising From The FTC, MMA & OBA
The terms "native advertising" and "sponsored content" are commonly used to describe the practice of blending advertisements with news, entertainment, and other editorial content in digital or other media.
United States
7 Jan 2016
Thinking About Starting A Subscription-Based App Or Business? Do It Right To Avoid Legal Risk
The "Negative Option Rule" adopted by the Federal Trade Commission (FTC) requires sellers to clearly disclose the terms of any negative option plan for the sale of goods before consumers subscribe.
United States
26 Oct 2015
"Made In U.S.A." Bill Is Signed Into Law In California
California Governor Jerry Brown has signed SB633 into law, changing the state's rules for "Made in U.S.A." and "Made in America" claims by coming closer to the Federal Trade Commission's (FTC)...
United States
23 Oct 2015
Consumer's California Lawsuit Challenges Department Stores' "Compare At" Pricing
A consumer has filed a putative class action lawsuit in a federal district court in California that challenges the legality of "Compare At" pricing used by a department store chain.
United States
21 Jul 2015
Upcoming FCC Rulings Will Create New Challenges For TCPA Compliance
The Federal Communications Commission recently announced that it will be issuing a package of rulings on 21 long-standing petitions concerning the Telephone Consumer Protection Act.
United States
8 Jul 2015
Advertising, Marketing & Promotions Alert - Collection Practices of Customer Data By California Retailers Brought To CA Supreme Court
The U.S. Court of Appeals for the Ninth Circuit has asked the California Supreme Court to decide whether California's Song-Beverly Credit Card Act prohibits retailers from asking for a customer's personal information at the point of sale after the customer already has paid with a credit card
United States
30 Jun 2015
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