Searching Content indexed under Advertising, Marketing & Branding by Mark Sableman ordered by Published Date Descending.
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Advertising And Communications For Institutions Of Higher Education
In today's highly competitive world, all institutions of higher education must engage in marketing, directly or indirectly.
United States
6 May 2019
Mobile Targeting: A 全ecret Weapon' For Good Or Ill?
A recent Massachusetts case highlights the tension inherent in geo-location targeted ads as well as special concerns that crop up when advertisers target consumers using health care metrics.
United States
9 May 2017
Mobile Targeting: A 全ecret Weapon' For Good Or Ill?
It's an advertiser's dream the ability to target customers through their mobile devices, right to down to where they are and what they are doing.
United States
3 May 2017
Political Campaigns Face Copyright And Robocall Liabilities
Copyright compliance seems to be a particular bugaboo in the political field.
United States
27 Jul 2016
Electronic Marketing's Internet Twist: Use E-Mail, Not Faxes Or Texts
The name of the CAN-SPAM Act scares some people. They think it severely regulates, or maybe even prohibits, e-mail marketing.
United States
18 Mar 2016
In a world where people go online to tell friends and strangers alike how they feel about everything from their newest mobile device to a restaurant down the street, it's tough to know why opinions are shared in social media.
United States
23 Sep 2015
Top Five Shifts In Internet Law In 2014
Internet law is always changing. Here痴 my impressionistic list of five of the most significant 2014 shifts affecting businesses that operate in the Internet space.
United States
8 Jan 2015
Whitepaper Roundup: Privacy, Copyright, And Digital Advertising
Readers seem to have liked our post about the recent GAO report that summarized the U.S. data privacy debate.
United States
15 Jan 2014
What痴 The Future Of Free Speech Protections For Advertisements?
Faced with sharply declining ad revenue, both the Associated Press and The New York Times recently announced plans to incorporate native advertising into their editorial content streams.
United States
15 Nov 2013
Blogging, Online Reviews, And The FTC痴 Slippery Slope To Advertising Endorsements
False advertising arises when a business competitor makes false or misleading statements about its competitor痴 goods, products, or commercial activities, causing marketplace harm to the target company.
United States
30 Oct 2013
Ads Made For Me: How Do Consumers Really Feel About Targeted Online Ads?
Contrary to popular belief, companies don't want to bombard consumers with loud, obnoxious ads. Such abrasive advertisements tend to push consumers away.
United States
23 Sep 2013
Instant Message Conversation Forms Instant Contract
Let痴 revisit a basic legal issue how contracts are formed. It痴 not as formal as most people think.
United States
20 Jun 2013
Do痴 And Don稚s For Dot-Com Ads
Internet and mobile advertising is subject to the same rules as anything else, as it was recently confirmed in the Federal Trade Commission's 53 page booklet.
United States
15 Apr 2013
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