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Searching Content indexed under Advertising, Marketing & Branding by Julia Huston ordered by Published Date Descending.
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Advertising Law Compliance For Start-Up Companies
Publicly launching its first product or service is an exciting time in the life of a start-up company. In this blog post, we provide some "rules of the road" that will hopefully prevent...
United States
30 May 2018
2
Brand Wars: Will The Real Ronald Mcdonald Please Stand Up (And Eat A Taco Bell Taco On Camera)?
Last week, Taco Bell released a TV commercial featuring real men named Ronald McDonald enjoying Taco Bell’s new breakfast items.
United States
7 Apr 2014
3
Reebok Settles False Advertising Case With FTC, Returns $25 Million To Purchasers Of Easytone Shoes
On September 28, the FTC announced that Reebok has agreed to pay $25 million to settle a lawsuit alleging that Reebok’s EasyTone shoes were advertised in a deceptive manner.
United States
6 Oct 2011
4
Strategies for Controlling Costs in False Advertising Cases: Consider NAD
False advertising is an expensive business model. In a recent case involving infomercials for coral calcium supplements which allegedly cure cancer (among other things), the First Circuit affirmed an order requiring the defendants to disgorge nearly $50 million in gross revenues -- not just profits -- on the ground that the "consumer loss" was an appropriate measure of damages.
United States
 
10 Nov 2010
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