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Searching Content indexed under Advertising, Marketing & Branding by Shrabani Rout ordered by Published Date Descending.
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Case Study: Comparative Advertising And Product Disparagement In The Light Of Hindustan Unilever Limited vs Gujarat Cooperative Milk Marketing Federation.
Over the years, comparative advertising has become a popular tool among companies to promote their products by comparing them to a competitor's products.
India
25 Aug 2017
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