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Searching Content indexed under Media, Telecoms, IT, Entertainment by Rebecca Burns ordered by Published Date Descending.
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‘The Ring Games': How ambush marketing can see brands benefit from multi-million dollar events for free
We consider the risks for brands and marketers, with a special focus on the recently-commenced 2016 Rio Olympic Games.
Australia
14 Aug 2016
2
Australian Olympic Committee v Telstra: Federal Court draws a 'fine line' on ambush marketing
We discuss ambush marketing in the context of a recent Australian case.
Australia
14 Aug 2016
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