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Searching Content indexed under Copyright by Shrabani Rout ordered by Published Date Descending.
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Character Merchandising And Personality Endorsements With Respect To The Right Of Publicity
Character merchandising is the secondary exploitation of the essential features of a popular fictional character or a real person in respect of commercial articles, so that prospective customers are ultimately led into buying such products due to their penchant for the character or fictional person.
India
8 May 2018
3
Ambush Marketing: Need For Legislation In India
Ambush Marketing is a type of marketing where one brand pays to become an official sponsor of an event and another brand, which is usually a competing brand, tries to associate itself with the same event...
India
10 Apr 2018
4
Memes And Copyright: Fair Use Or Infringement?
In the year 1976, Richard Dawkins, an evolutionary biologist devised, the term ‘meme' in his book "The Selfish Gene".
India
30 Jan 2018
5
Backing Up Your Start-Up By Having An IPR Strategy
In this age of social media, a domain name is a must for any startup.
India
19 Oct 2017
6
Backing Up Your Startup By Having An IPR Strategy
While developing a new idea as a product, innovators understandably invest a lot of time into the research and development of the product.
India
17 Oct 2017
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