Top 10 Media & Entertainment Headlines from North America Recent press reports regarding copyright termination notices filed by the heirs of famed comic book illustrator Jack Kirby as well as a recent decision by a federal District Court in a long-running case regarding termination notices filed by the heirs of "Superman" co-creator Jerome Siegel both serve as timely reminders of the substantial complexity of copyright and other intellectual property issues raised by the transfer of valuable intellectual property assets and the critical importance of Many major advertisers have resorted to comparative claims of product superiority in an effort to stretch shrinking marketing budgets. Environmentally friendly advertising claims effectively grab the attention of consumers hungry for "green" products and services. On October 5, 2009, the Federal Trade Commission (FTC) voted to revise its Guides Concerning the Use of Endorsements and Testimonials in Advertising for the first time since 1980. On October 5, 2009, the Federal Trade Commission (“FTC”) announced a revised set of guidelines for the use of testimonials and endorsements in advertising. The Federal Trade Commission announced that it has completed its review of its Guides Concerning the Use of Endorsements and Testimonials and issued a final, revised version of the Guides. On October 5, 2009, the Federal Trade Commission (“FTC”) announced the release of long-awaited revisions to its Guides Concerning the Use of Endorsements and Testimonials (the “Guides”), which take effect on December 1, 2009. When times are good, the art market can seem very separate from the world of law. Seeking to grab the attention of customers and break through the clutter of everyday advertising, advertisers will often work with athletes to market their goods and services. Advertisers may spend millions of dollars in order to align themselves with athletes with the hope that such association will make a connection with customers. The Federal Trade Commission (FTC) recently adopted important changes to the agency’s Guides Concerning the Use of Endorsements and Testimonials in Advertising. | 
