Mondaq USA: Media, Telecoms, IT, Entertainment > Advertising, Marketing & Branding
Holland & Knight
On Aug. 7, 2017, The Wall Street Journal Reported That A Growing Number Of Brands Are Pushing Back On The Growth Of Large Online Retailers By Adopting And Enforcing MAP Policies, Among Other Strategies.
Reed Smith
In the aftermath of the media transparency report from K2 Intelligence in June 2016, the ANA has published two additional reports on transparency issues beyond the K2 report.
Davis & Gilbert
Of course, before advertisers can begin to think about marketing wearable technology, consumers have to embrace it, which brings us back to Fitbit.
BakerHostetler
Sonny and Bobby Le, brothers from Anaheim California, caught the Federal Trade Commission's attention with a series of websites (titled Infinity Trampolines...
Sheppard Mullin Richter & Hampton
Nevada joined California and Delaware in explicitly requiring websites and online services to post an accessible privacy notice.
Morrison & Foerster LLP
An article on The Verge has some useful tips on how to use the function, which is called Snap Map, and how to turn it off.
Butler Snow LLP
The FTC recently reviewed numerous Instagram posts by celebrities, athletes, and other social media influencers, and sent out more than 90 letters to those individuals to remind them to...
Proskauer Rose LLP
Truffles are renowned as one of the rarest delicacies in the world.
Reed Smith
Last week, Laura Brett was named director of the National Advertising Division of the Advertising Self-Regulatory Council ("NAD").
Davis & Gilbert
Last week, leading lawyers, regulators and marketers attended the 38th Annual Brand Activation Association (BAA) Marketing Law Conference in Chicago.
Davis & Gilbert
As mentioned, at BAA I gave a presentation on the interplay of marketing and advertising law to activate brands.
Davis & Gilbert
As mentioned, at BAA I gave a presentation on the interplay of marketing and advertising law to activate brands.
Klein Moynihan Turco LLP
This Tuesday, the Federal Trade Commission ("FTC" or "Commission") announced a new initiative to share consumer complaint-sourced telemarketer data with private businesses that develop call-blocking technology.
Klein Moynihan Turco LLP
On July 26, 2017, the Federal Communications Commission ("FCC") released a forfeiture order against telemarketing platform provider Dialing Services, LLC ("DS").
Davis & Gilbert
As we approach the tenth anniversary of the iPhone, it's clear that mobile advertising has hit a tipping point.
Davis & Gilbert
Influencers – from bloggers, vloggers (video bloggers), YouTube stars and Instagram personalities – are truly the stars of social media, and brands are eager to harness their power and reach.
Davis & Gilbert
Winemaking is a timeless craft—or so you might think.
Davis & Gilbert
They say a picture is worth 1,000 words, but what about video?
Davis & Gilbert
In the last few years, Intel's advertising has become a lot less inward-focused. For decades, the company's "Intel Inside" campaign directed consumers' attention to the chips that Intel puts inside electronic devices.
Davis & Gilbert
My colleague and friend, Andrea Levine, has been the Director of the Advertising Self-Regulatory Council's National Advertising Division (NAD) and Senior Vice President of the Council of Better Business...
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BakerHostetler
Welcome to AD-ttorneys@law, BakerHostetler's new weekly publication focused on keeping you up to date on legal and regulatory developments in advertising, marketing and digital media.
Reed Smith
California-based jewelry company Brighton Collectibles LLC ("Brighton") filed suit against Macy's Inc. ("Macy's") for copyright infringement.
Davis & Gilbert
Only days before the Digital Advertising Alliance (DAA) was set to begin enforcing its cross-device guidance,, the Federal Trade Commission (FTC) issued a new staff report on cross-device tracking.
Sheppard Mullin Richter & Hampton
In our previous blog post, "Brands Beware!!! FTC Scrutinizing Influencer Posts for Compliance with Endorsement Guides," we reported that the Federal Trade Commission ("FTC") had issued more than 90 letters...
Seyfarth Shaw LLP
One of the hottest topics in the food, beverage and dietary supplement industries, for both producers and advertisers, remains the disclosure of genetically modified organisms, or ‘GMOs,' in these products.
Frankfurt Kurnit Klein & Selz
The NFL recently lifted its ban on liquor advertising during its games and liquor companies will now be able to advertise their vodkas, whiskies, and rums during NFL game broadcasts.
Davis & Gilbert
If you don't like being retargeted by an online retailer, click the AdChoices icon and opt out of the provider who is retargeting you.
Proskauer Rose LLP
Texas A&M University's "12th Man" is at the center of a legal blitz facing the University's Athletic Department.
Reed Smith
Last month, the Ninth Circuit, sitting en banc, upheld a California "tied house" law prohibiting manufacturers and wholesalers from providing anything of value to retailers in exchange for advertising...
Reed Smith
It seems to be another star-spangled banner year for the Federal Trade Commission ("FTC") and its crackdown on certain "Made in USA" claims.
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