Mondaq USA: Media, Telecoms, IT, Entertainment > Advertising, Marketing & Branding
McDermott Will & Emery
On Friday, October 13, 2017, a Texas Court of Appeals handed down the long-awaited decision in Texas Alcoholic Beverage Commission v. Mark Anthony Brewing, Inc., No. 03-16-00039-CV.
Reed Smith
Earlier this year, two plaintiffs launched a putative class action against Portland-based Craft Brew Alliance, the fifth largest brewing company in the U.S. and parent company of Kona Brewing Co.
Smith Gambrell & Russell LLP
The most important, if not essential, element of the ultimate success of a business is the development of a brand.
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
The market for apps designed to improve health and wellness or even to diagnose and treat medical conditions continues to grow.
Reed Smith
Readers may be aware of YouTube celebrity couple Ethan and Hila Klein, better known by their social media moniker @h3h3productions.
Ropes & Gray LLP
The following summarizes recent legal developments of note affecting the mutual fund/investment management industry:
Reed Smith
Gatorade recently handed $300,000 to California to settle false advertising and unfair competition claims that boil down to making water look bad.
Ice Miller LLP
Several months ago, as part of the Federal Trade Commission's continuing regulation of the Internet of Things security practices, the FTC filed a complaint against D-Link Corporation...
Klein Moynihan Turco LLP
In a recent decision, a federal district court in San Francisco dismissed email marketing-related California State legal claims against Sauphtware, Inc. d/b/a "Panda Mail," finding that Panda Mail's delivery...
Sheppard Mullin Richter & Hampton
In our previous blog post, "#CAUTION: FTC Ramps Up Enforcement of and Education on Social Media Influencer Disclosure Requirements," we discussed a recent Federal Trade Commission (the "FTC")...
Morrison & Foerster LLP
Advertisers and purveyors of sugar-sweetened beverages can rest a little easier now.
Proskauer Rose LLP
In Wiseley, plaintiffs brought deceptive advertising and consumer protection claims against Amazon based upon certain advertising practices.
Reed Smith
The FTC alerted consumers to the truth behind online advertisements connected to affiliate marketers in a September 20th blog post titled, What's affiliate marketing? Should I Care?
Foley Hoag LLP
I am certainly not the only person who has been lured into purchasing a too-good-to-be-true...
Davis & Gilbert
Local governments in California are playing an increasing role in examining and challenging potentially misleading advertising and marketing practices.
Reed Smith
Delta Airlines, Inc. ("Delta") sued a handful of defendants in Federal court last week over a pet shipment website that appears to be affiliated with the company. Delta is seeking an injunction and damages against John Doe defendants.
Reed Smith
U.S. District Court in Utah decided an interesting case involving whether an advertiser can use the word "local" in Bimbo Bakeries USA, Inc. v. Leland Sycamore et al. Defendant Leland Sycamore had invented the trade secret process and formula for making "Grandma Sycamore's Home-Maid Bread."
Lewis Roca Rothgerber Christie LLP
Social media has become a preferred medium for operators to disseminate information and sell their products/services, connect with their customers and strengthen their brand.
Morrison & Foerster LLP
A few years back, the Northern District of California was dubbed the "food court" based on the influx of food misbranding class actions claiming that alleged FDA regulatory infractions constituted violations...
BakerHostetler
Commission guidance document tackles nuances of company/endorser relationships
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Reed Smith
Delta Airlines, Inc. ("Delta") sued a handful of defendants in Federal court last week over a pet shipment website that appears to be affiliated with the company. Delta is seeking an injunction and damages against John Doe defendants.
Proskauer Rose LLP
On September 14, 2017, the staff of the SEC's OCIE issued a National Examination Program Risk Alert on the most frequent advertising rule compliance issues identified in OCIE examinations...
BakerHostetler
Advanced ingredient requires specific "not from mom" label...
Stroock & Stroock & Lavan LLP
On September 14, 2017, the OCIE issued a Risk Alert highlighting compliance issues relating to Rule 206(4)-1 under the Investment Advisers Act of 1940, as amended, which the OCIE staff most frequently identified ...
Sheppard Mullin Richter & Hampton
Over the past two years, class actions have been filed against nearly every major retailer challenging various sales and pricing practices.
Klein Moynihan Turco LLP
In a recent decision, a federal district court in San Francisco dismissed email marketing-related California State legal claims against Sauphtware, Inc. d/b/a "Panda Mail," finding that Panda Mail's delivery...
Reed Smith
The San Diego Comic Convention (SDCC) and the proprietors of Utah's "Salt Lake Comic Con" sparred recently in summary judgment arguments over the SDCC's COMIC CON trademark.
BakerHostetler
Alleges advertising pumps up synthetic steroid health claims...
Sedgwick LLP
On August 29, 2017, U.S. District Court Judge for the Southern District of New York, Jed S. Rakoff, dismissed Sarah Palin's defamation lawsuit against The New York Times. The case was filed in June 2017. Judge Rakoff stated that Ms. Palin's complaint failed to show that a mistake in an editorial was made maliciously.
Arnold & Porter Kaye Scholer LLP
On September 21, 2017, President Trump announced his intent to nominate Dana Baiocco to be Commissioner of the US Consumer Product Safety Commission (CPSC), for a 7-year term beginning October 27, 2017.
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