Mondaq USA: Media, Telecoms, IT, Entertainment > Advertising, Marketing & Branding
Reed Smith (Worldwide)
By virtue of the French "Sapin" law of January 29, 1993, France has become one of the most transparency-regulated media market in the world and remains so today.
Troutman Sanders LLP
On June 2, 2017, a California appeals court affirmed a $6.8 million judgment against the online discount retailer Overstock.com, Inc. in a case in which the trial court found that Overstock...
Morrison & Foerster LLP
On June 7, 2017, a Central District Court of California declined to certify a class of consumers who alleged that 5-Hour Energy's marketing of an energy drink was misleading, finding that individual...
BakerHostetler
On March 31, 2017, the D.C. Circuit struck down FCC regulations requiring that solicited fax advertisements include opt-out notifications...
Proskauer Rose LLP
Be careful not to skim over potential First Amendment challenges to commercial speech regulations in labeling cases.
Thompson Coburn LLP
If you have visited a restaurant, hotel, department store, grocery store, or other retail business, you probably have seen messages like these on the back of the receipt you received for your purchase
Jones Day
In April, the FTC approved a final consent decree with digital advertising technology company Turn.
Mayer Brown
Defendants, on the other hand, submitted a survey of 5-Hour Energy purchasers.
Davis & Gilbert
As the world's greatest athletes train and compete for the honor of representing their countries in PyeongChang, the International Olympic Committee (IOC) and the United States Olympic Committee (USOC)...
Reed Smith
Running-event company The Color Run, LLC filed suit last week against rival company My School Color Run, LLC for willful trademark infringement, unfair competition, and false designation of origin.
Reed Smith
The Federal Trade Commission ("FTC") last week agreed to settle charges levied against the marketers of Infinity and Olympus Pro brand trampolines.
Reed Smith
A class action lawsuit recently settled with KT Health LLC and KT Health Holdings LLC ("KT Health").
Reed Smith
A year ago today (June 7, 2016), K2 Intelligence released an Association of National Advertisers' commissioned study entitled, An Independent Study of Media Transparency in the U.S. Advertising Industry.
Stites & Harbison PLLC
It's an old story: the company has associated itself with a particular celebrity in advertisements and other promotions, and now things have gone off the rails for that celebrity.
Reed Smith
An attorney for a cosmetics company engaged in an ongoing legal battle with the Kardashian sisters argued earlier this month that the sisters have "unclean hands" and there should not be a preliminary injunction against the sale of the makeup.
Reed Smith
Plaintiffs attempting to hold hotels vicariously liable for telemarketing calls placed by another company selling timeshares have failed in their efforts.
Klein Moynihan Turco LLP
The concept of "fake news" has garnered substantial attention in recent years, evolving from its satirical literary origins into a passionately criticized Internet phenomenon.
Reed Smith
A putative class filed a false advertising claim against the Chicago chocolatier Fannie May Confections Brands Inc. earlier this month. Fannie May allegedly sells 7.0 oz. products in opaque boxes.
Frankfurt Kurnit Klein & Selz
The FTC staff recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationship to brands when promoting...
Reed Smith
Industries are increasingly harnessing blockchain technology in new and innovative ways. Blockchain – a digital record, or ledger, of transactions – has the potential to revolutionize the way...
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Frankfurt Kurnit Klein & Selz
Last week, the apparel company Sunny Co Clothing launched an Instagram promotion promising to give away the red swimsuit below for free (except for shipping and handling costs)...
Reed Smith
A class action lawsuit recently settled with KT Health LLC and KT Health Holdings LLC ("KT Health").
Reed Smith (Worldwide)
By virtue of the French "Sapin" law of January 29, 1993, France has become one of the most transparency-regulated media market in the world and remains so today.
Klein Moynihan Turco LLP
The concept of "fake news" has garnered substantial attention in recent years, evolving from its satirical literary origins into a passionately criticized Internet phenomenon.
Frankfurt Kurnit Klein & Selz
The FTC staff recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationship to brands when promoting...
Reed Smith
An attorney for a cosmetics company engaged in an ongoing legal battle with the Kardashian sisters argued earlier this month that the sisters have "unclean hands" and there should not be a preliminary injunction against the sale of the makeup.
Reed Smith
Industries are increasingly harnessing blockchain technology in new and innovative ways. Blockchain – a digital record, or ledger, of transactions – has the potential to revolutionize the way...
Frankfurt Kurnit Klein & Selz
Facebook has made a significant update to its terms on posting sponsored or "branded" content on its platform.
Reed Smith
A putative class filed a false advertising claim against the Chicago chocolatier Fannie May Confections Brands Inc. earlier this month. Fannie May allegedly sells 7.0 oz. products in opaque boxes.
Miles & Stockbridge
Yesterday, it was reported by the Bleacher Report that Cleveland Cavaliers basketball star, Lebron James, was displeased with the fact that a brewer located in the Cleveland, Ohio area...
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