As of April 1, 2014, Advertising Standards Canada (ASC) has a new option available for advertising clearance review. The new Express Service option will provide a faster turnaround time than the Priority Option, and in many cases will allow for same day review. The service, however, will come at a higher price point.
The new Express Service will allow for same-day turnaround on certain alcoholic beverages, cosmetics, and children's advertising, as well as for food and beverage advertising without health claims, so long as the material is submitted before noon. For food and beverage advertising with health claims, or non-prescription drug and natural health products advertising, the Express Service will provide turn-around within one business day. The Express Service will not be available for other advertising categories.
Along with the new Express Service, ASC has announced that turnaround times for most other existing services will also be shortened without any fee increase.
Please click here for a full listing of the new clearance times and pricing.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
