Canada: Advertising And Marketing Law In Canada

Written by two of Canada's leading advertising and marketing lawyers,  Brenda Pritchard and Susan Vogt, this text lays out in plain language the legal issues that are relevant to advertising and marketing professionals. The book explains the provincial and federal statutory requirements and industry codes that govern packaging, advertising, promotions and marketing in Canada. The book also identifies the most significant pitfalls and problem areas for marketers, and provides a wide range of real world examples and lists of best practices and "do's and don'ts".

The Fourth Edition features new chapters on social media, music licensing, digital marketing and many other significant changes. Order here!

Brenda and Susan gratefully acknowledge the contributions the following legal professionals to the chapters as indicated below.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.