Written by two of Canada's leading advertising and marketing lawyers, Brenda Pritchard and Susan Vogt, this text lays out in plain language the legal issues that are relevant to advertising and marketing professionals. The book explains the provincial and federal statutory requirements and industry codes that govern packaging, advertising, promotions and marketing in Canada. The book also identifies the most significant pitfalls and problem areas for marketers, and provides a wide range of real world examples and lists of best practices and "do's and don'ts".
The Fourth Edition features new chapters on social media, music licensing, digital marketing and many other significant changes. Order here!
Brenda and Susan gratefully acknowledge the contributions the following legal professionals to the chapters as indicated below.
Susan H. AbramovitchContributor: Chapter 23 |
René BissonnetteContributor: Chapters 18, 23 |
Shelagh CarnegieContributor: Chapter 23 |
Daniel ColeContributor: Chapters 6, 7, 14 |
Brian FraserContributor: Chapter 13 |
Eric GrossContributor: Chapter 21 |
John G. LeckieContributor: Chapter 14 |
Lisa LifshitzContributor: Chapter 23 |
Eric MacramallaContributor: Chapter 15 |
Laurent MassamContributor: Chapter 4 |
Christopher OatesContributor: Chapters 7, 19 |
Veronika (Nika) PidskalnyContributor: Chapter 18 |
Stephen A. PikeContributor: Chapter 14 |
Brenda L. PritchardAuthor |
Lewis RetikContributor: Chapter 11 |
André RivestContributor: Chapter 20 |
Shelley SamelContributor: Chapters 12, 13 |
Joel B. TallerContributor: Chapter 11 |
Melissa TehraniContributor: Chapter 20 |
William L. VanveenContributor: Chapter 17 |
Susan VogtAuthor |
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.