Franchising can be a powerful method of expansion for a growing
business. Once you have experienced success with your brand
and are considering of ways to distribute your products and
services on a wider scale, one of the most important considerations
will be whether your business can be replicated. If you can
distill the essence of your brand and business operations into an
easy-to-follow formula and set of standards, franchising may be the
next logical step for you.
Growing your business through franchising can be an attractive
option since it ultimately requires less capital investment over
time than opening each new location as a corporate-owned
business. Franchisees finance their business and, as a
result, you will have fewer employees within your corporate
network. This is not to say that personnel management is
easier under a franchise model, but it is a factor to consider.
Franchising may be an ideal method for expansion into different
jurisdictions once you find a partner, or partners, you can trust
with your brand. Compliance with local laws and regulations
will be the franchisee's responsibility, and business can grow
exponentially faster when you can license several people the right
to operate your franchise at the same time in different locations,
rather than trying to manage it all yourself.
And there's strength in numbers. A larger franchise
network can lead to better purchasing power from suppliers, and may
lead to more ideal locations as landlords may prefer to deal with
an established brand.
Of course, one of the biggest challenges for a new franchisor
will be surrendering a large degree of control over the brand to a
franchisee and trusting them to maintain the reputation and
standards which you have invested so much time, money and energy
Franchising may not suit every business, but the benefits are
self-evident in today's marketplace.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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