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This fall, an online "red light" district will
commence, with the launch of a new top level domain extension .xxx
intended for use by the pornographic and adult website industry
(the "Sponsored Community").
For trademark owners seeking to prevent the risk of their brands
being registered as, or associated with, .xxx domain names, a
Sunrise "B" Period, expiring October 28,
2011 – allows individuals and business to seek
to block .xxx domain registrations which reference their registered
trade-marks. At the conclusion of the Sunrise Period if no other
applicants for the same domain name have been filed, a blocking
registration will be granted which will not display any content or
host a live website for a period of ten (10) years. If there is a
competing application by a member in the Sponsored Community at the
end of the Sunrise Period, the member of the Sponsored Community
will be given preference with notice of the competing claim.
Trademark owners should consider pursuing a Sunrise B blocking
registration to avoid the risk of having their brand(s) associated
with X-rated or other Adult themed online content. If you are
concerned about the impact of .xxx domain names on your business
and its brands please do not hesitate to contact us for further
information:
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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