On Saturday 11 February 2017, trade mark professionals will bid farewell to ATMOSS (the current trade mark searching system then), as IP Australia launches the new 'Australian Trade Mark Search'. After the launch, users will be automatically redirected from ATMOSS to the Australian Trade Mark Search. Key features include new text searches, wildcards and image searching. The new system is more user friendly, will improve efficiencies in searching, and will assist practitioners more broadly with trade mark filing strategy and advice.