What strategic decisions do the automotive retailers of today need to make in order to ensure their businesses are well equipped for the automotive retail landscape of 2020?
Will the quickening pace of online retail activity completely change the traditional 'bricks and mortar' dealership format, with a much stronger focus on a dealership's online presence to generate and bring business to the physical dealership site?
If the consumer of 2020 is willing to purchase a vehicle online, how will this change a dealer's approach towards encouraging repeat customer service and loyalty? How will a dealer use technology to connect and communicate with customers on a meaningful level?
Should automotive retailers and franchisors collaborate on facility and virtual showroom investment requirements, to ensure efficient investment and that both stakeholders are well placed to meet the consumer demands of 2020?
2013 National Automotive Industry Survey – The Automotive Retailer of 2020
The Moore Stephens Automotive Services group and the Australian Automobile Dealer Association (AADA) have undertaken research into the Australian automotive industry, which brings together the opinions of automotive retailers, wholesalers, distributors and industry support service providers across Australia.
The 'Automotive Retailer of 2020' National Automotive Industry Survey has collected the opinions and predictions of a wider range of stakeholders in the Australian automotive industry.
The results of the survey, including the comments received, provide an insight into the key drivers of the changing automotive retail landscape and the key decisions to consider from those most qualified to predict the positioning of the automotive retailer of 2020.
The research report will be available to download from the Moore Stephens website in mid-October.
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