Meet our United States: Advertising and Marketing Experts

Our advertising, marketing, branding, and public relations practices are top ranked by all of the leading independent ratings services. We advise some of the world’s best-known brands, including leading consumer products, travel, fashion, finance, media, and entertainment companies. We also represent over 100 advertising agencies of all sizes, and many of the leading commercial production companies and marketing and communications firms. For nearly 40 years we have provided full-service advertising and marketing counsel and advice, and together with our top rated Entertainment Group, we have always been in the forefront of advertiser integration into content and how to adapt agreements and business models to new media and emerging technologies. We advise on how to assess and manage risks in create cutting-edge marketing communications.

We help our clients:

Manage Risk: Effective advertising often means edgy creative executions, and our clients depend on us to help them identify which business risks are acceptable and which are not.

Prepare Agreements: We negotiate, draft, and revise agency-client, barter, promotion, talent, music, licensing, production, and sales agreements.

License Rights: We help clients determine when and how to license music, talent, and other rights for use in marketing communications, and we make sure licensors provide adequate indemnification and insurance.

Approve Names: We review, develop, register, and protect product names, logos, taglines, and other trademarks.

Substantiate Claims: We identify advertising claims requiring substantiation, assemble proper substantiation evidence, and help clients draft necessary disclosures.

Leverage Social Media: As advertisers continue to expand into social media, we are there to help them assess new levels of FTC and FCC enforcement and an evolving regulatory landscape.

Plan Branded Entertainment Strategies: We counsel clients seeking to create entertainment properties, or to align their marketing campaigns with entertainment properties.

Create Promotions: We regularly advise on sweepstakes, skill contests, giveaways, coupons, rebates, and other promotions.

Deploy “Viral” Advertising: We are proud to have advised on some of the industry’s most storied “viral” campaigns, and we frequently counsel clients on the pros and cons of employing user-generated content and “word of mouth” approaches.

Obtain Network Clearance: We help clients clear their work through broadcast networks and get it on the air.

Handle Regulatory Matters and Disputes: We help clients comply with all government and industry rules and regulations, and we bring and defend challenges before the Federal Trade Commission, State Attorneys General, the National Advertising Division, the National Advertising Review Board, the Children’s Advertising Review Unit, Departments of Consumer Affairs, and other regulatory bodies. We regularly advise on comparative advertising and other disputes between competitors both in litigation and in alternative dispute forums.

Set Up Compliance Plans: We provide training sessions for in-house legal and marketing departments, and we help clients set up advertising compliance plans and legal review procedures.

Resolve Labor Issues: We help advertisers and producers follow Screen Actors Guild and Directors Guild of America rules and contracts, and we advise on audits and disagreements.

Negotiate Compensation Packages: We recommend strategies for negotiating with and keeping key employees, and we structure competitive bonus, equity, stock option, severance, and other compensation packages for high-level executives.

Structure M&A: We have helped negotiate and structure over 100 mergers and sales of advertising, public relations, and promotion agencies and consultancies.

Our Experts
 
Name
Expertise
Phone
 
+1 212 9800120 
 
Forming and Selling Advertising Agencies
+1 212 826 5531 
 
Advising Brands and Dispute Resolution
+1 212 826 5580 
 
Advertising Regulation and Dispute Resolution
+1 212 826 5525 
 
Advising Agencies and Advertising Content Review
+1 212 826 5562 
 
Copyright, Trademark & Right of Publicity
+1 212 826 5577 
 
Licensing, Sponsorship & Endorsement
+1 212 826 5568 
 
Interactive Entertainment Development
 
 
Executive Compensation & Employment
+1 212 826 5541 
 
Branded Entertainment
+1 212 826 5530 
Latest MAC Documents
View All MAC Documents
Contributor Latest Articles
The website operates as an online consignment store where people can buy and sell jewelry and other items.
Cuba just issued its first consumer protection rules, which went into effect earlier this month.
UN Women Executive Director, Phumzile Mlambo-Ngcuka, has issued an open letter to advertisers and their agencies decrying sexism in marketing and urging the industry to do better.
Today, the FTC announced the results of "Operation Main Street: Stopping Small Business Scams," a law enforcement (and education) initiative targeting operations that seek to defraud small businesses.
These and other factors were enough for the court to deny the defendant's motion.
As a New Yorker, I can barely walk down a city street without seeing an ad for CoolSculpting, the process that promises to rid me of my love handles ...
In a recent case, NAD addressed the category of over-the-counter products intended to help relieve the symptoms of "dry mouth" and, specifically, the product SmartMouth Dry Mouth oral rinse, sold by Triumph Pharmaceuticals.
The FTC has announced settlements with the operators of a get-rich-quick scheme alleged to have falsely claimed that consumers could earn big money working ...
Can an advertiser promote the fact that its product is certified, when it was, in fact, certified, if it turns out that the product doesn't meet the requirements for certification?
DJ Khaled is suing to establish that his 18 month old son's name is a trademark.